In 2024, the trend of MSME (Micro, Small, and Medium Enterprises) business will experience a significant transformation. The use of e-commerce and digital marketing is increasing among business actors.
Many MSMEs are turning to online platforms to reach wider consumers.
E-commerce offers convenience for MSMEs to market their products. With low costs, business actors can open virtual stores without having to have a physical store.
Data shows that online sales have increased drastically over the past two years. This shows a change in consumer behavior who prefer to shop online.
Digital marketing has also become a key tool in increasing brand visibility. Social media, online advertising, and SEO are now used to attract potential customers.
Platforms like Instagram and Facebook have become effective marketing channels. Many SMEs are taking advantage of the advertising feature to reach a larger audience.
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